UEFA will lose if they take Euro2012 away from Poland

We do not have to be afraid that Poland and Ukraine will not be able to held Euro 2012. And this is despite the fact that Italian newspapers write every week that the championships will be held in sunny Italy, because Warsaw and Kiev are unable to cope with the preparations. But if UEFA take this event away from us they will lose even half billion euros.

It is impossible to squeeze more money from advertising, sponsorship and European Championships broadcasting rights. Unless advertisers and sponsors will enter the almost virgin but very promising markets.
Such markets one can find in Poland and Ukraine. In both countries live more than 85 million people and for Euro sponsors it is a huge windfall. They will give much more money to enter such huge market. Big and dynamically developing.

The lion's share of the profits from such an event will stay in UEFA, European football federation would shoot an own-goal providing they are taking away Euro 2012 from us.
Only from the sale of rights for broadcasting the Euro in television t in Austria and Switzerland, UEFA earned 800 million. According to assessments, in Poland and Ukraine it can be even 1.3 billion euro.